Email marketing involves the distribution of commercial emails to a list of contacts who are given express permission to receive email communications, but few people know how email marketing works.
You can habit email marketing to update your contacts, generate sales, and build a community around your brand, just like with a newsletter.
Email marketing has moved away from mass emails and instead focuses on consent, segmentation, and personalization.
How does email marketing work?
Companies use so-called email service providers to direct marketing emails.
An email service provider is software that directs and manages email marketing campaigns.
It is also identified as an email marketing platform, email marketing tool, email marketing service, or email marketing software.
Internet service earners such as Gmail, Outlook, Yahoo, etc. They are designed for personal use and not for mass emailing. So when a mass email is directed from an ISP, spam filters easily flag it, and your account can be deactivated for suspicious activity. This is how email marketing works.
Email service providers, on the other hand, have the infrastructure to ensure good email delivery rates: the skill to send emails to your subscribers’ inboxes. If you want to set yourself up for email marketing success from day one, get a dedicated email marketing service.
Comunicare and email marketing
At Comunicare, we know that email marketing has become an essential service for many businesses. A business could not exist without its customers. That is why, through this set of strategies, we want to help you capture data from potential consumers and convert them into customers.
We can help your business with personalized campaigns: we develop acquisition processes and automate your email conversion so that you can not only get those leads but also achieve better results and sell more and better online.
Email marketing campaigns allow us to increase sales and build user loyalty, users who really connect with your brand and through whom you can establish a direct relationship. We put effort and dedication into generating campaigns for users who have already trusted us.
However, for those who will do so in the future, we care about your business and seek to increase your registration rate and databases as quickly as possible.
Other companies that use email marketing
We Are Marketing
It is a global organization based in Madrid, with offices in cities such as Milan, London, and Cape Town. The company stands out for offering a 360º marketing service in the areas of email marketing, consulting, web development and design, SEO, SEM, content writing, social media, payment tools, etc. Its clients include Correos, BBVA, Mahou San Miguel, and Burger King.
Wanaleads
It is an agency specializing in inbound marketing that was created in Seville in 2008. The company offers services to obtain quality traffic in order to generate leads. To do this, it mainly uses techniques such as Email marketing.
Rocketry
This Malaga company, founded in 2016, is specialized in the development of computer tools and applications. The company offers email marketing, website design and development, branding, community management, SEO, SEM, marketing, and influencer marketing services.
3Zero
This company, created in 2007 by Madrid telecommunications engineer José María Jiménez Shaw, focuses on Nanoprojects. This website subsidiary offers web page design, email marketing, e-commerce, social networks, content, training, digital reputation, and advice.
Mocan Web
It is a digital marketing agency that originated in the city of La Orotava in Tenerife in 2014. The company specializes in inbound marketing and, to do so, uses techniques specific to the digital channel, from web page design through email marketing to SEO. SEM, content. Marketing or influencer marketing.
Two Seventy
This digital marketing agency was founded in Madrid in 2012 by a group of specialists in the field. Their team offers email marketing, website design, consulting, community management, online advertising, SEO, and social Wi-Fi services. They also advertise in conventional media such as newspapers, radio, or buses.